Believe it or not, fonts matter a lot in this digital era. From helping design a webpage layout that looks good to affecting how the audience perceives the content, fonts play an integral role in getting your message across. But where did fonts come from exactly?

Come to think of it, I don’t even know where exactly to start from when it comes to describing the importance of a great logo. How can I do justice to highlighting how essential a logo is when there’s just so many aspects and a number of reasons that entail how a logo helps a business achieve competitive advantage.

In this day and age, a paradigm shift is altering the employment patterns around the globe. Not only are people embracing freelancing but in the quest to lower costs and maximize profits, companies are also outsourcing tasks to freelancers. The reality is that the days of the traditional 9-5 jobs are long gone.

Every year, there is a new list of innovative web design trends. This is because the customer needs are ever evolving and as a result, the markets are continuously changing. The companies that adapt and stay one step ahead of their competitors thrive while the others fade away.

A new year brings with it new opportunities. Grasp them and you’ll be successful. Miss them and you’ll be on the fast lane to obscurity. It goes without saying that in this digital age regardless of what your business is, a logo is your identity – the face of your venture.

Even if the goods or services that you are selling are extraordinary, there’s still no guarantee that you will be able to make sales. Why? Because your brand image or in other words your visual identity is essential when it comes to engaging your target audience and driving sales.

Motivation is essential for everyone. Even more so for graphic designers because they are artists who thrive on creativity. But from where can someone get motivation? The answer is simple: From idols.