Frequently asked questions

Written By Eivind Holum

Frequently asked questions that many clients will ask across various projects

What is the meaning of a logo?

The meaning of a logo When a logo is designed for a new brand and business there is no particular meaning in the logo when the logo is designed The meaning will be installed and inserted through what the company say and do, if the company has a certain set of values and a purpose they want to be associated with they have to say and communicate this Then when customers see the logo they will after time associate these values with the company and the company logo What the company is doing is what creates the values and meanings, not the logo itself Example: Nike has an abstract logo The shape of the swoosh has no particular meaning upon the start of the company and logo design The meaning comes from what the company is doing, advertisment, what they say in their poster ads, what people they are associated with and what they say they are all about What your logo means is up for you to decide the founder of the company and the decision maker Logo design is also an art form not a science There are service providers helping with creating "meaning and communication" for brands such as brand strategists and copywriters.

 
Eivind Holum

About Eivind Holum:

Graphic & Web Designer

– based in Oslo.

Eivind Holum creates visual profiles, websites and hand made illustrations for corporations, entrepreneurs and individuals in Oslo that wants to create a powerful brand and thriving business.

Eivind J. Holum is an art director, graphic designer, and web designer. I provide premium visual identity work, logo designs for corporations and individuals. I can deliver everything within the graphic design category such as print, logos, visual profiles, brand guides as well as illustration and web design. My career in graphic design began with an interest in drawing by hand at a young age, I have always been fascinated with illustration and drawing, therefore graphic design and illustration was a natural path for me. I usually work for small to medium corporations who needs an hands-on approach that swiftly goes from ideation to execution.

https://eivindholum.com
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